Russian Elections 2018 Viral Video Analysis: Putin Is Never Named But All Other Candidates Are Clearly “the Wrong One”

My previous post was about a recent controversial Russian election video that went viral and caused quite a stir within the Russian-speaking Internet. The satirical clip implores every citizen to vote, by threatening an alternative future, in which symbols of Western liberalism and Soviet conservatism are collided into the “worst case scenario” that will surely happen if Russians abstain from voting and let the wrong candidate take the presidency. Here is the video again:

After a more thorough re-watching of the video and reading up on the election candidates, the symbols of the “doomed future” are beginning to make more sense to me.

The verdict: it is a pro-Putin video after all. How can I tell?

For one, all I have to do is read comments under my own YouTube posting of this video: whether people love it or hate it, they assume it’s pro-Putin — which is consistent with the trend I’ve seen around the internet. And Putin supporters and sympathizers definitely claim this propaganda video as their own. Well, them plus every kind of international troll, to be more accurate. Just a moment ago I received another notification from YouTube: “Uncle Adolf commented: ‘I’ve watched this 6 times today and counting. It’s just too good!'” Now, I would likely succumb to soul-crushing cognitive dissonance, if it turned out that YouTube member “Uncle Adolf” uses anything other than a photo of Hitler or a swastika as his avatar, but — *whew* — of course it’s a photo of Hitler with a swastika on his arm…

Another giveaway is that the video’s main cast includes well-known faces. To use the classical joke formula — in [Soviet] Russia, the role plays the actor. Translation: if you want to have a job as an entertainer, be pro-establishment. Mainstream actors would not have likely agreed to participate in this video if it had been put out by the incumbent dictator’s opposition — it’s too risky to their careers and reputations.

But mainly, I believe that this video is meant to endorse Putin because all other candidates are, one way or another, referenced in the worst case scenario presented in the video. Basically, in addition to Vladimir Putin, who is amusingly categorized as an “independent” candidate, you have seven electoral candidates that represent several other positions — namely: communist, liberal and, well, the inane political stylings of Vladimir Zhirinovskiy — the batshit bonkers leader of the ultranationalistic LDPR party who belongs in an ideological league of his own.

And so, here is the break-down of the video clip imagery:

The “imbecilic” school uniform of the son, so eerily reminiscent of Soviet-era “young pioneer” uniform — that’s the sign and consequence of electing one of the Communist candidates: Pavel Grudinin or Maxim Suraykin. There is also the bathroom scene where the protagonist tries to hide from all the people in his house and hears the PA announcement that toilet visits are limited. This, too, is an intentional flashback to the infamous socialist “communal apartments”, with multiple families crammed into the same living quarters, forced to share the kitchen and the bathroom with dozens of apartment-mates with no hope of privacy (and no end of drunken conflicts.) It was, indeed, a nightmare and it makes sense that it would be used as a scare tactic to prevent senior citizens from letting their USSR nostalgia guide their vote.

The arrogant “foster gay” obscenely eating a banana in the lead character’s kitchen — that’s your “horrifying” future if you cast your ballot for the liberals — presumably represented by Ksenia Sobchak (but really — it’s aimed at the phantom of the one candidate that would likely be fighting for the LGBTQ rights of the nation, but who was barred from the elections: Alexei Navalny). The dark-skinned soldier inserted elsewhere in the video is another subtle implication that the USA and western Europe are advancing on Russia with their ridiculous ideas of “diversity”. Better vote for the “right” candidate before you, too, are forced into tolerating humans that don’t look or live like you, pal.

One of the things that shocks the video’s protagonist during his “worst case scenario of not voting” dream is his son’s request for a huge amount of money to pay for private security at school. I take this as a stab at the entrepreneurs among the candidates: sure, Russia is a thriving capitalist paradise, but you don’t want it to get out of control — tsk-tsk, hint-hint, nudge-nudge, Boris Titov, candidate representing the Growth Party…

Finally, the cartoonishly absurd General who alternates between dabbing and enforcing the military draft until the age of 60 — that’s what you get if you vote for Vladimir Zhirinovsky. Which is oddly on point. The threat seems extra exaggerated, until you read up on this gentleman’s plans to “improve” the Motherland in the twenty first century — such as reconstituting the Soviet Union, circa 1985. It is the only part of this obnoxious video I have to agree with: this belligerent fossil Zhirinovsky is off his everloving rocker! (I mean, they all are, but this guy… ufffff…)

In fact, allow me to leave you with an election video Maestro Zhirinovsky put out himself back in 2012 (he’s runs in every election) — to give you an idea of the messages he sends. I have translated and subtitled the video into English — but the visuals are pretty powerful on their own…

(warning — cruelty to animals)

Happy voting, everybody.

P.S. For more information, check out the full list and descriptions of Russian Elections 2018 candidates and their platforms.